Protein Power: Why Your Weight Loss Health Plan Might Need More Protein (According to a Health Coach)
- Tiffany Burrow
- May 21
- 3 min read
If you’ve scrolled through TikTok or Instagram lately, you’ve probably seen the “100 grams of protein a day” trend blowing up. Everyone from fitness influencers to busy professionals is hopping on the high-protein bandwagon.
But is this trend actually legit? Or is it just another shiny distraction in the world of health and weight loss?
As a health coach who’s helped dozens of women create sustainable health plans, let me break it down—no gimmicks, no BS.
💥 Why Protein Is Taking Over the Weight Loss World
People are tired of being told to eat less. Instead of calorie-cutting and deprivation, they’re shifting toward strength, confidence, and eating to fuel their bodies. And protein is at the center of that shift.
Here’s why it matters—especially if you're working on sustainable weight loss or building a realistic health plan:
Protein keeps you full longer (less grazing and craving)
Supports lean muscle—which helps burn more calories at rest
Boosts energy and focus (especially mid-day when most people crash)
Helps regulate blood sugar and reduces cravings
If you're constantly hungry, tired, or hitting a plateau in your weight loss journey, adding more protein might be one of the simplest tweaks to your health strategy.
🧠 How Much Protein Do You Actually Need in Your Health Plan?
This is where people get confused. That 100g target you see all over social media? It’s a trend, not a rule.
Here’s a simplified guide:
If you’re active or trying to lose weight: aim for 0.7 to 1g of protein per pound of body weight
If you're less active: around 0.5 to 0.7g per pound
If you have special needs (like managing chronic conditions, pregnancy, or intense training): talk to a qualified health coach or dietitian.
Bottom line? Your nutrition plan needs to fit you.
🍗 Easy Ways to Add Protein Without Going Full “Meal Prep Queen”
I get it—you’re busy, and the thought of tracking macros or eating grilled chicken 4x a day is not the vibe. So here’s how to sneak in more protein without losing your sanity:
Greek yogurt or cottage cheese for breakfast or snacks
Rotisserie chicken in salads or wraps
Edamame, tofu, or tempeh if you're plant-based
Hard-boiled eggs or protein-packed bars on the go
Smoothies with a scoop of high-quality protein powder (I offer a great one)
Upgrading pasta, cereal, or bread to high-protein versions
The goal isn’t perfection—it’s progress. Build your plate in a way that gives you energy, not exhaustion.

⚠️ Real Talk: Not Every Trend Belongs in Your Health Plan
More protein isn’t always better. If you’re overloading on shakes, skipping other food groups, or forcing yourself to eat things you hate—your body (and your mindset) will fight back.
The secret to long-term weight loss and health? Balance, not obsession. A smart health plan includes protein, yes—but it also includes flexibility, freedom, and fun.
💬 Final Thoughts from Your Unapologetic Health Coach
This protein trend? I’m not mad at it. It’s one of the few popular health tips that can actually support real results—if you apply it in a way that fits your life.
So if you're tired of feeling stuck, hungry, or confused by all the conflicting nutrition advice, remember this: Your health plan should work for you, not the algorithm.
Ready to build a no-BS plan that supports weight loss without diets, guilt, or overwhelm?👋 Let’s talk. Book a free Breakthrough Session with me today.
Kommentare